Expand markets? Allow testing. Simple.
Japan is there right in front of us, and whether it's scientifically correct or not is irrelevant. It's an access to a market. It's giving the customer what they want. Why should it be different for beef than it is for other products?
Is it scientifically correct to only manufacture green shoes, if that's the only kind people will buy? No. It's smart marketing.
Is it scientifically correct to only sell organic food? Some people say no. Some say yes. But no one stops an organic farmer from marketing his product. Why is tested beef any different than organic?
No one can prove the 'science' behind the concept on either, but the consumer will only buy what the consumer wants. Just as not every North American consumer jumps on the organic bandwagon because some people believe in it, they also will not jump on the "I only eat tested beef" bandwagon just because Japanese consumers want it. They understand the situation in Japan is not the same as here, and are a lot more intelligent than they are given credit for.
How much kicking around do we want to submit to before we really get serious about change? If the big American packers don't want to keep up, then too bad so sad. Leave them behind.
Japan is there right in front of us, and whether it's scientifically correct or not is irrelevant. It's an access to a market. It's giving the customer what they want. Why should it be different for beef than it is for other products?
Is it scientifically correct to only manufacture green shoes, if that's the only kind people will buy? No. It's smart marketing.
Is it scientifically correct to only sell organic food? Some people say no. Some say yes. But no one stops an organic farmer from marketing his product. Why is tested beef any different than organic?
No one can prove the 'science' behind the concept on either, but the consumer will only buy what the consumer wants. Just as not every North American consumer jumps on the organic bandwagon because some people believe in it, they also will not jump on the "I only eat tested beef" bandwagon just because Japanese consumers want it. They understand the situation in Japan is not the same as here, and are a lot more intelligent than they are given credit for.
How much kicking around do we want to submit to before we really get serious about change? If the big American packers don't want to keep up, then too bad so sad. Leave them behind.
Comment