Tools in your marketing tool box - Do you get good market info?

[ValueChainFX]

All the efforts that are put toward the end result in the marketing place are part of a new Global strategy that is in the back of many peoples minds at the moment. Each person in the supply chain from producer to customer wants to see a more effective system that can make our products more stabale and each participant gets true value from their own efforts. Even though you may believe this is a difficult thing to do, the solution is simple but the participation is not something most want to be first at! My experience has shown me that we can secure customer contracts well up front, we can produce for those contracts and we can improve the system to produce them at higher margins and less cost! Go figure! We shall see what the future brings!