Have a voice.

[blackpowder]

Tough crowd. I can see why nothing changes.
I too got tired of hearing about the highest quality wheat in the world while it's base value was set by the price of the lowest.
Good marketing is good practice all the same.
Whether ESG or Code of Practice, I still say the biggest threat within our control is our own government.
But eventually the 200,000 acre farms may have the political influence and understanding we never will.

[westernvicki]

To the tough crowd group: How would being branded the most environmental farmers in the world hurt us?

JAZZ the lunacy is in thinking there is no merit in being the best in the global industry.

The carbon tax, distance to market, and FSU production & geographic advantages mean buyers will look to Canada for supply necessity.

A profitable future belongs to those who strive to define supply attributes that can satisfy the ingredient requirements of major food companies that demand safe, quality supplies.


We are 67% better than our competitors. If that does not matter to you as a marketing tool, we must all be lunatics.

How many of you actually read the study?

[AlbertaFarmer5]

A profitable future belongs to those who strive to define supply attributes

If producers could succeed in being the ones who define the parameters..

I have my doubts that that is how it plays out in the real world.

[blackpowder]

The customer is always right of course. I think we're all concerned about governments defining parameters.

[jazz]

How are we the most environmentally sounds farmers in the world. There are 1 billion peasant farmers in India and China still using oxen and no chemicals or fertilizers.

Are we really saying our carbon footprint is lower than that?

[westernvicki]

If you read the study, which obviously you did not, you will see that they compare our competitors in the global market.

[westernvicki]

The customer is always right of course. I think we're all concerned about governments defining parameters.

Ingredient buyers determine their preference; this is the target market.

Claiming this territory indeed helps farmers to define THEIR parameters.

[westernvicki]

If producers could succeed in being the ones who define the parameters..

I have my doubts that that is how it plays out in the real world.

We have never claimed a voice and so we get the parameters defined for us.