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Should Ag reply in Social Media

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    Should Ag reply in Social Media

    Great meetings down in Minnesota with all the Canadian and US wheat
    grower organizations, both NAWG and state, this week. Speaking as a
    Canadian, startling how similar our issues are in these 2 countries and
    the willingness to work together.

    There will be many opportunities to work together in the future in areas
    like social media, breeding, using the incredible model of farmer
    ownership of trait development and seed royalties (they will not do EPR),
    agronomic research shared from the great plains area, on and on. If you
    want a trait in wheat, Kansas state is set up with double haploid
    technology and will seek out any trait we would want. Farmer to farmer.

    A burning question, and would like the communities thoughts on this, is
    response to social media. The onslaught of bad and misleading information
    continues to be a very well funded and concerted effort on the part of
    no-gmo and organic manipulating money hungry corporations. This is not
    the parsely's of the world i'm talking about, they are mostly harmless.

    I'm talking, for example, the Chipotle's of the world. Corps like A&Ws,
    General mills, etc, making a quick buck off the wave of hysteria. Have a
    peak at "crow", designed to sell cheap tacos by chipotle by making them
    unique at the cost of making conventional farming industrial and
    unhealthy. couple minutes long each, millions of views.

    The $carecrow
    https://www.youtube.com/watch?v=lUtnas5ScSE

    and Back to the $tart.
    https://www.youtube.com/watch?v=aMfSGt6rHos

    Since the non conventional ag and food sector could not effectively
    deceive in the legal system (supreme court challenges against biotech
    etc), they chose to deceive in the court of public opinion where there
    are no rules, only truthiness as Colbert would say.

    At what point do youtube videos, tweets, and advertising direct sound
    policy, science based regulatory systems and food safety to become
    irrational - falsely created by social popularity?


    Should Ag reply in social media? Or should we just ignore it and be as
    ineffective as the oil industry?
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