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    #16
    devil's advocate here - We often lump
    producing nation's into a "standard of
    production" category, yet I suspect that
    there are many producers in third world
    countries that could give many of us in
    first world countries a run for our
    money as far as productivity and quality
    of product are concerned. Conversely we
    also have some first world producers who
    should probably be somewhat ashamed of
    the product they produce.
    I know there is a risk to FTA's as we
    often have the perception that the cost
    of production in other countries is much
    lower than here, but there is a HUGE
    range in cost structures in Canada and
    within specific ecoregions (eg: prairie
    producers). I know several producers
    who would be cost competitive with
    Brazil and lots more who wouldn't.
    I also prefer "marketing" approach as
    opposed to the shutting out approach of
    COOL. In other words, I am all for
    branding a product as produced in
    Canada, but only if it allows us to
    extract more value out of the
    marketplace, rather than preventing a
    competing product from entering.

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      #17
      You're so right smcgrath. My choice of words was perhaps a bit over reactive. I also believe that "marketing" is a better approach than "shutting out". But I do feel threatened by imports. Can/will "Product of Canada" remain competetive? How many more "standards" are we as producers going to have to implement on farm to remain in the game? The government acts on our behalf by implementing FTAs, but also against us by making us less competetive through over-regulation. Because of BSE? Is this the price we have to pay to remain in the game?

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