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    It seems we have been noticed

    The following is a quote taken from an American based website I visit frequently. agcenter.com - (cattle report) It appears we have been noticed. I wonder if this is what R-Calf envisioned when they decided to make it their mission to close the border to Canadian cattle?

    A New Competitor on the Scene

    Canada is not prepared to sit idle in the competition for foreign beef markets. The Canadian cattle industry is preparing a global marketing plan to expand markets for its beef and create a major assault on what they regard as a U.S. protectionist move by forcing “country of origin” labels on beef. The industry, which contributes about $26-billion to the Canadian economy, wants to reduce its dependence on U.S. retailers and take the fight to the Americans on foreign soil, challenging them for a greater piece of Japan, China, South Korea and Taiwan. The new legislation requiring country-of-origin labels will pose a serious problem for Canada when Canadian beef will be required to be processed separately and displayed in a segregated beef counter in our supermarkets.

    "We want to crush every obstacle to export growth," said Ted Haney,
    president of the Canada Beef Export Federation, which is helping
    spearhead the efforts in Asia. "If it's new demand, we want to take the
    largest portion of that. If the market isn't growing, we want to displace
    everybody that we can. It's a very aggressive, targeted, fierce program
    that we've been asked to put together."

    It is not just on the foreign markets that Canada plans to confront the
    U.S.. Canada is far ahead of the United States on individual animal
    identification and source verified beef is close to becoming a reality in Canada. These tools will allow Canada to advertise important trace
    back elements that are not available in North America and have been
    mandated in the EU and are known as the passport system.

    Officials with the CBEF and the Canadian Cattlemen's Association are
    now working with all sectors of the industry to devise an overseas export strategy that would cut Canada's reliance on the U.S. beef export trade to 50% in three years by effectively doubling exports to Mexico and Asia to $1.2-billion.

    The assault by Canada could be just what is needed to get the U.S.
    beef industry to come alive for expanded markets. Much of the recent
    price decline for beef products in the U.S. can be directly traceable to
    lackluster efforts to expand the U.S. export markets that have fallen prey to “mad cow” scares in Japan.

    Expanded foreign markets should be a never-ending challenge. China
    and the EU are two important markets that should be open to U.S. beef
    but both have political obstacles. The middle meats are especially
    desirable for the hotel restaurant trade all across the world. The future
    for our domestic industry is often tied to the success of the export
    markets and we should not concede those markets to anyone.

    (Imagine little o'l us launching a "major assault" on anyone!)

    #2
    This is typical of the US industry anything they can use to make a point. However since we do need a total new marketing strategy we couldn't ask for better people to help us build these markets then the Canadian Beef Export Federation. Although I personally do not agree with all their policies and some of their membership have big U.S. interests I believe we can all work together and increase our share of the pie and at the same time take advantage of the bigger pie developing in those export countries. The CBEF has people on the ground in these countries and has built strong relationships with them, good job guys and girls.

    The trace back element we are talking about is in the not so distant future. Our group is in the final stages of developing a 100% trace back producer owned and operated program that will pay premiums back to the producer. The processing and fabrication plant will be built in Central Alberta on 40 acres of land in a rural community, within the next twelve months (if all goes well). We will be announcing the full program and location of the plant and Value Added facilities throughout
    Alberta in the next thirty days.

    Smile we are trying to make a light glow at the end of the tunnel which is really the beginning of the future.

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