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PETA No Dairy Campaign

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    PETA No Dairy Campaign

    The following is an article from Animal Net at the University of Guelph. I'd be curious to hear how and what the dairy industry is planning to do with respect to this newest challenge.

    PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS NO-DAIRY CAMPAIGN COMES TO
    CANADA
    October 29, 2001
    The Canadian Press
    A U.S.-based animal rights group that believes milk makes kids fat, pimply
    and gassy is, according to this story, bringing its anti-dairy campaign to
    elementary school children in Canada. Bruce Friedrich, vegan campaign
    co-ordinator for People for the Ethical Treatment of Animals, was quoted as
    saying, "Kids want and deserve to be told the truth."
    The story says that the campaign begins in Ontario on Tuesday and will move
    across the country in the next few weeks. School children can expect to be
    greeted by a person in a cow suit handing out trading cards stating that
    obesity, acne, excess mucous and flatulence are all caused by milk
    consumption.
    The cards depict four children - Windy Wanda, Loogie Louie, Pimply Patty and
    Chubby Charlie - who have suffered what PETA considers to be the adverse
    effects of milk.
    "Eat fat and you'll be fat. Be kind to animals and to your butt and gut by
    avoiding fattening dairy products," reads one card.
    "Try a fruity smoothie instead of an ice-cream sundae. You'll look fabulous
    and have loads of energy too."
    More than 125,000 cards in the Milk Sucks campaign have been distributed to
    children in the United States and Britain so far.
    Friedrich said the campaign is also designed to educate children about the
    abuse suffered by farm animals on factory farms.
    Therese Beaulieu, spokeswoman for the Dairy Farmers of Canada, was cited as
    disputing PETA's claims of systemic animal abuse in the industry and that if
    there were abuse, farmers would be charged under cruelty laws.
    Registered dietitian Pat McCarthy-Briggs of the Manitoba Milk Producers was
    outraged the group would be allowed anywhere near children with a message
    that could adversely affect children's health, stating, "The age they're
    going to go after, these kids are just on the cusp of bone growth. Calcium
    in milk is the gold standard against which other calcium (sources) are
    measured.''
    The Canada Food Guide recommends children aged four to nine have at least
    two to three servings of dairy products daily.

    #2
    The challenges from PETA are not new to the dairy industry. This particular campaign was due to be launched in Ottawa the week of September 11. For obvious reasons it was delayed so the industry has had time to prepare for this particular event. There have been many over the last several years. DFC is planning a national meeting with provincial marketing, nutrition and administrative staff later in November to begin work on a national communication strategy to deal with this type of issue. A number of organizations within the dairy industry have been reacting to these campaigns however we all agree that a more organized/coordinated approach will be in our best interest.

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