I had always thought that even if the CWB got a premium in some markets, it would most likely be offset by the higher costs of dealing with those premium markets, resulting in no net benefit at the farm gate. Now I'm getting confirmation that not only does the wheat board offer substantial price discounts to gain market share, but that it further inflates the benefits to the buyer with all sorts of goodies beyond pricing, resulting in even lower farm gate returns.
How anyone can call this good marketing is beyond me.
How anyone can call this good marketing is beyond me.
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