This is good discussion and I appriciate everybodies contribution.
A couple of comments and then a question. In spite of the tough times we face in the crop side of the ag. industry, I am an optimist. One of the areas I have seen change in my 25 years in the business is a more pro-active consumer who is demanding (we'll argue about willing to pay for) certain types of food products. These opportunities could be anything from organic grain, to specialty canola oils, to herbs (even heaven forbid I would suggest, the GMO issue in canola may offer an opportunity). Even something as specific as a flour mill than wants to contract for 1 or 2 CWRS wheat 12.3 to 12.8 protein - 1 unit train (100 cars) arriving at their flour mill every week for a full 52 weeks. They need the consistent quality because this is what the bakery demands to bake bread that meets the housewife buying requirements. They require the consistent supply because their plant is designed around minimal storage capacity (just in time arrival).
Acknowleding all the concerns people have expressed about the current system (and hopefully putting aside for the moment), what things could happen to allow us to do a better job of meeting customers needs/wants/requirements? What will you look for in relationships in value chain (all the groups that handle/add value to your grain up to the final consumer)? As we look ahead, are there positive steps that can help farm managers capture more value out of this chain?
A couple of comments and then a question. In spite of the tough times we face in the crop side of the ag. industry, I am an optimist. One of the areas I have seen change in my 25 years in the business is a more pro-active consumer who is demanding (we'll argue about willing to pay for) certain types of food products. These opportunities could be anything from organic grain, to specialty canola oils, to herbs (even heaven forbid I would suggest, the GMO issue in canola may offer an opportunity). Even something as specific as a flour mill than wants to contract for 1 or 2 CWRS wheat 12.3 to 12.8 protein - 1 unit train (100 cars) arriving at their flour mill every week for a full 52 weeks. They need the consistent quality because this is what the bakery demands to bake bread that meets the housewife buying requirements. They require the consistent supply because their plant is designed around minimal storage capacity (just in time arrival).
Acknowleding all the concerns people have expressed about the current system (and hopefully putting aside for the moment), what things could happen to allow us to do a better job of meeting customers needs/wants/requirements? What will you look for in relationships in value chain (all the groups that handle/add value to your grain up to the final consumer)? As we look ahead, are there positive steps that can help farm managers capture more value out of this chain?
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