Realagriculture.com.....Really

[Oliver88]

I would like more details from Lakenheath about what his complaint is.

Please answer Tweety's question.

[Kodiak]

What's sad, is when a company like General Mills, who's foundation and operations depend on scientists developing food products from basic ingredients, can abandon all principle of scientific truth when it comes to marketing its products. One wonders if the R&D, production, and marketing divisions ever compare notes. Where is the CEO, who's job it is to shepherd the company's performance and reputation, looking beyond media noise, political agendas, or passing frenzies and phobias?

Miss Eriksson would have done well to read this [URL=http://www.forbes.com/sites/henrymiller/2015/05/13/the-new-bee-crisis-is-just-like-the-old-crisis-only-different/#6b05154635fc]article by a 15 year FDA medical science researcher[/URL] before launching the General Mills ad campaign.
But I guess the old adage, "never let the facts get in the way of a good story" sadly applies to advertising as well. General Mills, A&W, Chipotle Mexican Grill, Whole Foods, and many others would rather stoke unfounded fears in their marketing efforts, than promote healthier food products developed with the hard work of agriculture and food scientists. Its much easier to play on fears, than innovate and develop new and better products. But playing to unfounded fears or the latest book promotion can't provide long term value when the fads and fears change monthly.
One by-product of that laziness, sadly, is truth in advertising is a forgotten principle.

[farmaholic]

Excellent post Kodiak. Like button.

[lakenheath]

n some ways this bee campaign is similar to General Mills marketing Cheerios as non-GMO. What’s the main ingredient in Cheerios? Oats. Have there ever been GMO oats? No, but why let facts get in the way of advertising?

What's the 3rd ingredient in Cherrios Tweety?

[lakenheath]

Also the whole spin was on commercial honey bee colony numbers. Not native bee populations which is what people are concerned about. They go on and on and on about commercial colony stats to paint a wonderful picture of how the bee situation is in Canada. It's call spinning things. It's what the GMO crowd has done to create a tidal wave of support for their cause. And it is wrong!

Blind support of conventioanal ag doesn't help us eithe Tweety.

[lakenheath]

I didn't think the above had to be explained to you Tweety as it's glaringly obvious, but to the uneducated public that reads it, it sounds rather convincing that what General Mills is doing is wrong.

[freewheat]

Kodiak. Thanks for that great post.

[tweety]

Also the whole spin was on commercial honey bee colony numbers. Not native bee populations which is what people are concerned about. They go on and on and on about commercial colony stats to paint a wonderful picture of how the bee situation is in Canada. It's call spinning things. It's what the GMO crowd has done to create a tidal wave of support for their cause. And it is wrong!

Blind support of conventioanal ag doesn't help us eithe Tweety.

In their article in this paragraph they are upfront, unlike General Mills, that bee numbers of individual species are not counted:

"Native bee populations are much harder to track and there are real concerns about pollinator health, however the BringBacktheBees campaign doesn’t differentiate between honeybees and native bees. The missing Cheerios’ mascot leads us to think all bees are in big trouble. They’re not."

Have you read the article Lake? So i have to ask again, what has RealAgriculture said that is half truths and mud slinging?

[lakenheath]

The missing bee on a box of Cheerios leads you to believe that all bees are in trouble? That is laughable. Nice spin Tweety. You should write for RealAgriculture. Nothing like fear mongering.

Again, I ask you, what is the 3rd ingredient in Cheerios?

[lakenheath]

Have you discovered the misleading half truth yet Tweety?