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Scottish beef arrives in Canada

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    Scottish beef arrives in Canada

    This story from the Scottish Farmer magazine.

    "Canadians celebrate Scotch Beef's arrival

    CONSUMERS in Canada are now enjoying Scotch Beef PGI, one of Scotland's most iconic foods, for the first time in almost 20 years.

    Jim McLaren, QMS chairman, is pictures with chefs from The Chefs' House in Toronto at a showcase event
    An order of Scotch Beef PGI, the first British beef in Canada since 1996, has reached Canadian shores and its arrival was celebrated at an official showcase dinner in Canada.

    The dinner, organised by Scottish Development International, Quality Meat Scotland (QMS) and supported by Scotland Food and Drink, took place at The Chefs' House in Toronto and was attended by influential Canadian chefs, retailers and food importers.

    Jim McLaren, chairman of Quality Meat Scotland spoke at the dinner and said there was a great opportunity for Scotch Beef in Canada. He said Canadian consumers have a genuine appetite for quality, grass-fed, hormone-free Scotch Beef - a product that offers world-leading levels of traceability, assurance and welfare standards.

    "Scotch Beef PGI benefits from the coveted European Protected Geographic Indication (PGI status) which reflects the unique provenance and quality of this product, and the farming methods behind the production of Scotch Beef are very much part of our Scottish landscape and heritage.

    "We look forward to further developing opportunities to promote and showcase Scotch Beef and Scotch Lamb in Canada."

    Food secretary Richard Lochhead, said: "The Scotch Beef and Scotch Lamb labels are widely known as a true stamp of quality with a reputation that stretches far beyond Scotland. It's fantastic news that the first order of Scotch Beef has arrived in Canada just a few short months after the Canadian ban was lifted.

    "Having our prime Scotch Beef on the shelves in Canada is massively important for the industry and naturally I would encourage retailers and chefs throughout Canada to order as much of our delicious Scottish produce as possible."

    Showcasing Scotch Beef at high profile events is an excellent way to promote the brand and its benefits. Having Scotch Beef on the menu at The Chefs' House is a huge milestone which I believe can act as a springboard for our premium brand in the Canadian market."

    Susan Beattie, head of food and drink at Scottish Development International, said: "This event was part of a wider strategy to capitalise on the re-opening of the Canadian market to beef - it provides an opportunity to showcase Scotch Beef and other premium food and drink products to chefs, buyers and importers.

    "We are working with Quality Meat Scotland and other trade associations to help Scottish companies access opportunities in Canada.

    "As part of this we have a shared in-market Food and Drink specialist who can provide market insight, guide companies through the market entry process and make introductions to potential buyers and distributors.

    "All of this activity supports the industry's export ambitions, and is a great example of the partnership working established through the Scotland Food and Drink Export Plan."

    #2
    Very interesting. Must mean that we don't produce enough of that product in Canada. Oh well we can just continue to tell the buying consumer how stupid and wrong they are to want this product. I am sure they will listen sooner or later LOL. Let er rip boys.

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      #3
      How about some Irn Bru with that? We could trade some Canadian beef for it. Win win.

      Comment


        #4
        A bit of unfortunate terminology in the article maybe causing confusion - when they mention grassfed I'm 99% sure they aren't talking about what I would call a grassfed product. These imports will be the regular Scottish commodity beef product - pasture raised in summer, housed on silage in winter but in both cases supplemented with barley. Grassfed would just be used by the writer to differentiate it from "feedlot" beef.

        Kato make that Belhaven and I'd trade. Happily weaned myself of Scotland real national drink (Irn Bru) over the last decade.

        Comment


          #5
          Seems like we love shipping stuff to other countries, but tend to get our backs up when imported to ours...never know what "financial supplements" another country has access to in order to ship beef elsewhere.
          We were always told how much beef we could sell into other markets when trade agreements got put in place....however "they" never told us the other side...
          Just like the TPP...going to open many markets for beef, but... part of the agreement says that if any rules/regulations that stop a foreign country from making profit are not allowed. Also, if a company wants to bring in foreign workers for a project, no prob....
          Pretty mind boggling and hard to sort truth from fact, but competition should be good...just hope it's fair!
          A dram of Scotch would be my choice...;-)

          Comment


            #6
            now we have both scotch wiskey and beef
            enjoy it

            Comment

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